Built by a contractor. Not a marketing agency.
Alex DeLuca
Contractor. Operator. Coach.
10X Estimates was built around problems Alex sees inside home-service businesses every day: calls that go unanswered, leads that wait, estimates that stop getting followed, old opportunities that disappear into the database, and completed customers who never enter a real follow-up process.
Alex DeLuca
The system came from operations, not an agency playbook.
Alex's perspective starts from the contractor side of the business. The problem is not simply how to generate another lead. The questions are what happens when the phone rings, what happens after the form is submitted, who responds, how quickly the conversation starts, what happens after the estimate is sent, who owns the next follow-up, what happens when the homeowner says not yet, what happens to old opportunities, and what happens after the job is completed.
The opportunity is only valuable if the process keeps moving.
Alex operates in the same world 10X Estimates is built for.
AA Home Solutions work areas
- Roofing
- Impact Windows
- Doors
- Home Improvement
The problem often starts after the lead already exists.
The operational problem set 10X Estimates is designed around.
- 1
Call comes in
Team cannot answer
- 2
New lead arrives
Response gets delayed
- 3
Appointment happens
Estimate gets prepared
- 4
Estimate goes out
Follow-up becomes inconsistent
- 5
Prospect says not yet
Opportunity eventually disappears
- 6
Database grows
Older opportunities stop being worked
- 7
Job gets completed
Post-job follow-up depends on memory
This is the operational problem set 10X Estimates is designed around, not a measured count of specific cases.
10X Estimates was built for the gap between opportunity and outcome.
Contractors often invest heavily in creating opportunities. They spend time and money on reputation, referrals, marketing, staff, estimates, site visits, salespeople, and advertising where applicable. But generating an opportunity is only the beginning. 10X Estimates focuses on what should happen next.
Turn More Estimates Into Signed Jobs.
Stop losing the estimates you already paid for.
The sales team should sell. The system should remember.
Practical operating principles, not copyrighted methodology or proven industry laws.
- 01
Capture the opportunity
A lead cannot move forward if it disappears at the first interaction.
- 02
Make the next step clear
Calls, inquiries, appointments, and estimates should have a defined next action.
- 03
Follow-up should not live in someone's memory
Routine process should remain consistent even when the team gets busy.
- 04
Humans handle judgment
Pricing, objections, scope, relationships, and closing remain human responsibilities.
- 05
Old opportunity deserves a real outcome
Active, not now, lost, inappropriate, or another meaningful business outcome.
- 06
The customer journey continues after the job
Reviews, repeat opportunities, referrals, and lifecycle communication can become part of a repeatable process where appropriate.
The work isn't about adding more software.
Alex's approved areas of focus, including contractor coaching and content around sales, pricing, estimates, processes, and business operations.
- Sales process
- Estimates
- Pricing
- Follow-up
- Scheduling
- Operations
- Customer journey
- Contractor coaching and content
Operating experience on one side. System building on the other.
AA Home Solutions
Represents Alex's operating context in the home-service industry in South Florida, working around roofing, impact windows, doors, and home improvement.
10X Estimates
Revenue conversion systems for estimate-driven home-service companies.
AA Home Solutions represents Alex's operating context. 10X Estimates is the separate public brand focused on revenue conversion. No legal ownership structure, client relationship, or performance claim is implied.
Four questions a contractor should be able to answer.
Capture, Book, Convert, and Compound through an operator's lens.
- 01CaptureEvery call and lead is captured.
- 02BookProspects are responded to, qualified, followed up with, and scheduled.
- 03ConvertOpen estimates are followed consistently until they sign or are genuinely lost.
- 04CompoundReviews, reactivation, repeat business, referrals, and reporting increase the value of the customer database over time.
No guru math. No made-up case studies.
This website does not need invented credibility to explain the operating problem. The starting point is your process and your numbers. That is why the next step is a Revenue Leak Audit.
- Generated a certain amount of revenue
- Managed a certain number of leads
- Closed a certain number of jobs
- Coached a certain number of contractors
- Achieved a specific close rate
- Created a specific ROI
- Won unverified awards
The conversation goes beyond software.
Alex creates content around contractor sales, pricing, estimates, processes, and business operations.
Built for contractors who already have opportunity but want a better process around it.
- Your phone already rings.
- Leads already enter the business.
- Estimates are already being written.
- The team already has customers and prior opportunities.
- Follow-up changes depending on workload.
- Open estimates can become difficult to track.
- Older opportunities eventually go dormant.
- Post-job communication is inconsistent.
Industries served
- Roofing
- HVAC
- Windows & Doors
- Plumbing
- Electrical
- Remodeling
- Solar
- Garage Doors
Don't start with more software. Start with where the process is leaking.
The Revenue Leak Audit looks at what happens across calls, new inquiries, appointments, estimates, dormant opportunities, and the post-job customer journey.
Questions about Alex.
You don't need a better story about your leads. You need to know what happens to them.
Start with the numbers already inside your business and identify where the process is breaking.